Wednesday, June 23, 2010

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Fatwa of the Day #6

NIKE Greek Godess of Victory This time it’s the athletes’ turn to be “Kuffar” (Arabic for sinners), according to Islam. Dr. Abdullah Al-faqih issued a Fatwa, claiming that wearing any clothing or accessories baring the Nike sign is a sin. According to this Muslim scholar, the Nike commercial sign is “a sign of a goddess of victory, daughter of the giant Pulas, as the Greeks believed.” And according to the Hadith, the prophet Mohammad said: "Whoever imitates some people, he is one of them." And since the Greeks are Kuffar, as per Muslim doctrine, imitating them—by wearing clothes with a sign symbolizing a goddess whom they worshipped—is a deadly sin.

Black Nike LogoI started this post by a statement that athletes are being considered sinners because they wear Nike clothes; however, this is not very accurate since Nike products are not restricted to athletics. From hats to shoes and even electronics, Nike products target a wide variety of customers. The Arab world is not an exception, and Nike regards the Middle-East region as an important marketing venue. Additionally, demand for Nike products haven’t really changed in the years following this Fatwa; it seems, this time, Islam has lost a battle to the Greek goddess of victory!

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